When I arrived in the accounting profession as a non-accounting professional in 1998, I was given a very clear message by my first client.
"Martin, you don't understand; the past is audit, the present is audit, the future is audit. Accountants are all about audits, that's all it'll ever be."
After working with the accounting profession for over 23 years, this is my letter to them, to you and the only notable profession that can make the biggest impact on today's owner-managers.
Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide.
Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.
Since 1998, he has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago.
Martin now advises both accounting practitioners and FinTech companies alike, at board level.
Martin's Letter to the Accounting Profession